#Drake more life album kings full

Albums aren’t dying by any means, but how we consume them has changed a whole lot.įrom a business perspective it makes sense to make each release as long as possible, with songs that will fit the bedtime playlist, the morning playlist, and the club playlist. So it makes sense to deliver something that presents variety rather than a cohesive vision. Drake wants to be on all the playlists, with a song for every mood. Playlists have become increasingly popular in the streaming era, with songs handpicked to match a mood or classification. Instead of artificially inflating the length of an album with filler tracks to ensure chart dominance and as much revenue as possible, he’s made something that explores lots of moods and sounds-just like a playlist. It could also be that Drake is looking to label the release as a playlist because it’s a genuine exploration of the way streaming and playlists are becoming the dominant form of music consumption for many people. Drake toys with a lot of different sounds in a surprisingly well-paced 80 minutes, but it also raises concern with how he chose to present the release. Sticking to what’s safe isn’t what propelled Drake to superstardom, but that was rapidly becoming the case through 20. That’s why this is the best album we’ve heard from him since Nothing Was the Same. Success, for him, had become a formula rather than labor of love.įast forward to More Life, and Drake has come to the realization that formulas can only take you so far when it comes to music. It's a significant shift, considering his recent history: Following the surprise release and success of If You’re Reading This, Drake began to settle into a pattern. This new album recalls Take Care in the way artists come and go, offering standout moments without stealing the show. Other artists are given time, but Drake wants listeners to know that he’s in charge. It is unequivocally an album regardless of what Drake has labeled it-just look at the way it’s structured. There are appearances from artists like Young Thug, Sampha, and Giggs, but More Life refuses to lend much of the spotlight to anyone but Drake. Now that it’s here, it’s clear that this isn’t really the case. Leading up to the release of the project, which Drake has dubbed a playlist, he gave the impression that it’d focus on the rest of what OVO Sound has to offer and introduce the world to some new artists. In ‘Do Not Disturb’ he says he’s taking a prolonged break: “ Taking summer off cause they tell me I need recovery / Maybe gettin’ back to my regular life will humble me / I’ll be back in 2018 to give you the summary.Regardless of the original intent behind More Life, it’s a better Drake album than Views was. The final line of the album will be bad news for Drake fans Spotify have explained that Sampha already has a large American fanbase, meaning his streaming stats haven’t changed so markedly. Skepta’s are up 21% and Jorja Smith’s by 12%.

The impact of the playlist’s spotlighting of British artists is easy to demonstrate: in the US, Giggs’ Spotify streams are up 146% thanks to his two features on the record. ‘More Life’ has gained Giggs loads of American listeners

#Drake more life album kings full

Quavo’s appearance here on Drake’s ‘Portland’ is full of flutes and has sparked many a meme… They also recently appeared alongside Frank Ocean on Calvin Harris’ summer banger ‘Slide’. The Lawrenceville trio’s second studio album ‘Culture’ hit #1 in the US and Canada upon its release in January, and their single ‘Bad and Boujee’ was everywhere in 2016. The trio are on fire at the moment: earlier this year, Atlanta creator Donald Glover (aka Childish Gambino) called Migos “The Beatles of this generation”. We the new Abu Dhabi, this is our time⁰ #morelife #glow #drake #kanye /Ok6YaK0H3m

New track ‘Glow’, which features Kanye, is proof that the two biggest rappers in the world right now may actually doing it – and it’s possible we know their collab name from one of Kanye’s familiar lyrics: “ The new Abu Dhabi”. In September 2016, Kanye West confirmed that he and Drake were working on a collaboration album, after a mysterious billboard sharing their logos sparked speculation. Kanye and Drake have finally dropped their collab Gyalchester, blem, giggs, skepta someone give Drake his British citizenship alreadyĤ. 7zvi9BCfimĪ man like drake has a song called 'blem'. Seen few pengtings here in Manchester.More like Gyalchester hahaha that's a good title. Americans listing to #MoreLife right now /ENxHUsNJQn